Project Overview

Acessa is an innovative and less invasive medical procedure for helping patients suffering with uterine fibroids. I was tasked with visually representing and designing a website that displayed how the procedure worked, in addition with doing the visual design for the online adverts that would be driving traffic to the launch website. I designed the site flows to be comprehensible to patients in a vulnerable health situation, as well as following the branding guidelines that Access Health had established.

Results

Implemented strategic design elements and user flow enhancements that led to a 25% increase in conversion rates for interested prospects. The improved user journey and platform simplification contributed directly to a higher conversion of website visitors into leads closed by 32%, and client retention by 88%